Richard Mugica
Helping fitness brands turn low-ticket buyers into life-changing transformations.
I run 1 Call Closers, an Inc. 5000 company that's driven over $300M in high-ticket coaching sales for 7-9 figure fitness brands. Husband to Hailey. Dad to four. Christian.
The short version.
I help fitness brands unlock the revenue hiding in their existing customer base. We take low-ticket buyers, people who've already said yes once, and we upsell them into a high-ticket coaching program we build, staff, and run on the brand's behalf.
Most fitness brands are leaving $80-$100 of customer lifetime value on the table because they don't have the infrastructure to deliver high-ticket coaching at scale. We do, and have proven it across hundreds of millions in sales.
Outside the work, my world is small and the way I like it. My wife Hailey, our four kids, the gym, and my faith. The business exists to serve that life, not the other way around.
What I'm building.
Last year we had over 25,000 people sign up for high-ticket coaching and $60M in sales. A few years ago this didn't exist.
V-Shred
1CC Yearly Summit · 2025
Live Training Session
Team Awards Ceremony
The reason for the work.
Hailey and I have been together since high school. Twelve years married, four kids, and we host Married with the Mugicas, a podcast for Christian couples who want a marriage worth coming home to. Faith is the floor we build everything else on. The business is just the means.
Listen to the podcast →
